Earth Month is a great reminder that everyday habits—like what we choose to drink—can have a positive impact on the planet. One easy upgrade to consider is adding sustainably sourced yerba mate to your routine.
A Global Tradition, Reimagined
Yerba mate has been a staple in countries like Argentina, Brazil, and Paraguay for generations. Traditionally shared from a gourd with a bombilla, it’s rooted in connection and culture. Today, it’s gaining popularity here in the U.S. as more people look for plant-based, functional alternatives to coffee and traditional energy drinks.
It’s also a big part of soccer culture—you’ll often see players like Lionel Messi enjoying it—and with the 2026 FIFA World Cup coming to North America, it’s only becoming more mainstream.
What Makes It Unique
Yerba mate naturally contains caffeine, along with theobromine—also found in chocolate—and beneficial plant compounds similar to those in green tea. This combination supports a more steady, focused lift without the sharp spike and crash, along with antioxidant benefits.
Why I Recommend Yerba Madre
What stands out about Yerba Madre is how it makes this traditional drink easy to enjoy in modern, on-the-go formats that fit into everyday life.
Yerba mate comes from a holly tree grown in the Atlantic Forest, a region where more than 80% of the original canopy has been lost. Supporting brands like Yerba Madre helps contribute to restoring this important ecosystem.
They’re also the first yerba mate brand to earn Regenerative Organic Certified® Gold—the highest standard in food and agriculture—meaning their practices go beyond organic to support soil health, biodiversity, and farming communities.
There’s even emerging research suggesting regeneratively grown crops may contain higher levels of key nutrients like zinc and magnesium, thanks to healthier soil.
An Easy Upgrade for You and the Planet
This is one of those simple, feel-good swaps that supports both your wellness and the environment. You can brew it like tea, swap it in for your morning coffee, or grab a ready-to-drink option for an afternoon pick-me-up.
Fresh Ways to Enjoy It
Yerba mate is incredibly versatile and works well in refreshing recipes like:
Passionfruit Electrolyte Mate Cooler
Made with chilled brewed yerba mate, coconut water, fresh passion fruit, lime, and a pinch of salt for a tropical, hydrating drink.
Berry Lemonade Sparkling Mate Refresher
A bright mix of strawberries, lemon juice, and berry lemonade yerba mate for a lightly sweet, fizzy option.
Cucumber Aloe Hydration Mate
A crisp, cooling blend with cucumber, lime, mint, aloe vera, and enlightened mint yerba mate.
Where to Find It
Yerba Madre is widely available nationwide at most conventional and natural grocery stores. And right now, they’re giving away 500,000 free cans—you can claim one through your Circle K, RaceTrac, and 7-Eleven apps.
